we back the few that build
Dan D. Daniel
Strategic Leader | Entrepreneur Results-Driven Innovator
I’m the founder of fide, based in Scottsdale, Arizona—where purpose meets performance. With over two decades of experience leading both startups and Fortune-50 programs, I help organizations find clarity, control, and compounding results.
"Sometimes what starts as a backyard experiment turns into a new holiday tradition. Dream Drop Lights was that spark for me."
A Legacy of Innovation, Execution, and Community Impact
Before Fide, I created Dream Drop Lights—a small idea that put a dent in Christmas—and saw firsthand how disciplined execution turns creativity into national success. I later led large-scale technology initiatives at Wells Fargo, managing billion-dollar portfolios and driving collaboration systems for more than 250,000 employees.
I launched Ruckus & Co. in partnership with the ASU Chandler Innovation Center, creating a premium micro-manufacturing company that blends AI-driven design with local artisan skill—delivering unique, story-driven timepieces and products.
At Wells Fargo, I led teams through major technology transformations: from scaling hybrid collaboration for hundreds of thousands during COVID-19, to architecting a $1B telecom redesign archived by the Smithsonian. My work in risk management, cross-functional leadership, and operational excellence shaped not only business success but also how organizations adapt and thrive.
CAREER
LOCAL MANUFACTURING + AI - ASU CENTER OF INNOVATION
SUCCESS
STEWARDSHIP
Purpose Driven, People
First
CAREER
LOCAL MANUFACTURING + AI - ASU CENTER OF INNOVATION
SUCCESS
STEWARDSHIP
“Good Samaritan” award Company of the Year 2008 – Wells Fargo, by Catholic Charities Community Services. Awarded for quiet, previously unnoticed work I have done in the community.
14-time Wells Fargo leadership awarded “Gold Coin” presented for immediate results for blending innovation with meaningful, measurable results such as cost savings, top end growth, and risk management.
National business plan honors (Protea Technologies, CFO)
Graduate Class 27 Scottsdale Leadership
As a Scottsdale Leadership alum, I value the kind of influence that builds community as well as business.
Dan D. Daniel
